Edwin Watts Golf Shop Features Top Clubfitters

GolfOrlandoFlorida Editor  

Edwin Watts Golf Shops announced that six Edwin Watts Golf Shops were honored among Golf Digest's America's 100 Best Clubfitters, including the Turkey Lake Superstore in Orlando, Florida.

In addition to the six locations that received the America's 100 Best Clubfitters distinction, the clubfitting operation remains a priority at all 90+ Edwin Watts Golf Shops throughout the U.S. In fact, to further enhance the in-store club fitting experience, customers can now take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by Robofit Technology. Expert clubfitters utilize the Company's in-store launch monitors and swing analysis software, and this system enables golfers to quickly and easily choose clubs that best match their swing and will optimize their performance.

The following locations were recognized on this prestigious list:
• Birmingham, AL (Highway 280 South)
• Miami, FL (N.W. 36th Street)
Orlando, FL (Turkey Lake Road)
• Atlanta, GA (Piedmont Road NE)
• Houston, TX (Westheimer Road)
• Sandy, UT (S. State Street)

In addition to the six locations that received the America's 100 Best Clubfitters distinction, the clubfitting operation remains a priority at all 90+ Edwin Watts Golf Shops throughout the U.S. In fact, to further enhance the in-store club fitting experience, customers can now take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by Robofit Technology. Expert clubfitters utilize the Company's in-store launch monitors and swing analysis software, and this system enables golfers to quickly and easily choose clubs that best match their swing and will optimize their performance.

Created to complement the advanced clubfitting operation at Edwin Watts Golf, this proprietary new system incorporates scientifically proven robot testing of golf club performance, enabling the clubfitter to objectively "club match and performance fit" golfers with products that best perform to their unique swing characteristics. The ARC System, which establishes a benchmark for game improvement in golf, is being offered as a free service at more than 90 Edwin Watts Golf Shops located in the U.S., including the six locations on the America's 100 Best Clubfitters list.

"The six shops recognized were very deserving of the distinction, and I'm confident that our new ARC System will further enhance the custom fitting operation, and more importantly the customer experience, at our portfolio of stores throughout the country," said John Watson, CEO, Edwin Watts Golf Shops.

To be considered for Golf Digest's America's 100 Best Clubfitters, golf shops were judged on the following criteria: the location must be accessible to the public; the facility must fit clubs from top manufacturers; and the fitter must receive high recommendations from Golf Digest's America's 100 Greatest Golf Courses ratings panelists and other industry sources.

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